Promo codes and promotions are a proven marketing tool for boosting holiday sales and attracting new clients to your bot. Remember: anyone who has opened your bot at least once remains your lead in Telegram. On the promo codes screen you can set up different marketing campaigns. At checkout, buyers can enter a promo code to get a discount or a free gift product.
Pick the discount type that fits your campaign from the available range.
Set a specific discount percentage for products in the selected categories, e.g. 10%. If no categories are selected, the percentage applies to all products.
A one-time discount of a fixed amount per order. For example, 500. Use the Minimum order amount field to apply the discount only to orders above that amount.
A free gift when the promotion conditions are met. For example, "Buy from the Pizza category — get sushi as a gift". Applied at most once per order. Make sure to select the gift product.
A "Buy 1, get 1 free" promotion that doubles the promotional product in the cart — the second one is free. The promotion applies to every product in the selected categories. For example, if the promotion covers the Pizza category and the client orders 3 pizzas, the total order becomes 6 pizzas.
You can track your marketing campaign's progress by clicking the promotion and then the "Statistics" button, or via the Statistics icon on the main screen. A daily chart shows how many times the promo code was applied over the selected period and the total discount amount. The chart counts orders in confirmed status or higher.
The Used column in the table counts all orders, including those never placed.